Posts Tagged ‘ retail ’

Zara’s Scours World For Trends, Then Makes Clothes

"I've seen millions of plants, but never one like Zara's," says Jose Luis Nueno, a professor of retailing at IESE, the graduate business school at Spain's University of Navarre. Mr. Nueno carried out a four-year study of sales at Zara. "In terms of technology and industrial production, they are way ahead." Zara takes only four...
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