Nombreux sont les détaillants américains de prêt-à-porter qui étouffent sous le poids de stocks d'invendus, les clients étant stoppés dans leur élan de consommation. Ce n'est pas le cas du groupe espagnol Inditex, qui est en pleine forme, et dont la marque phare, Zara, a lancé la mode chic à petits prix. Représentant 13,8...
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Posts Tagged ‘ Zara ’
Zara ou le succès de la mode à la demande
Zara Thrives by Breaking All the Rules
Many U.S. apparel retailers are choking on slow-moving inventories as consumers hold back on spending. But Spain's Inditex, whose Zara chain pioneered cheap chic, is zipping ahead. The $13.8 billion company, which is closing in on Gap for the title of world's biggest clothing retailer, has nearly quadrupled sales, profits, and locations since 2000....
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Zara, l’entreprenant ambassadeur de l’Espagne
« Au moment d''affronter le marché global et l''ouverture notamment de la Chine, Inditex a fait le choix de maintenir son système d''intégration verticale maximale, alors que tous les concurrents misent sur la délocalisation » , souligne José Luis Nueno, professeur de marketing à l''IESE, co-auteur de Zara : Fast Fashion.
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Spanish fashion fleet hitting rough seas
"The Spanish retailing giant and the exclusive design house do share a mission: They are striving to make Spanish labels a formidable force in the fashion industry, even as better-known companies like Benetton of Italy, the Belgium-based C&A or Marks & Spencer of Britain regroup, retrench and struggle to bolster their brands. Inditex, owner...
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ZARA: Fast Fashion (Paper or multimedia Case)
Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what’s selling and what’s not and continuously adjusts what it produces and merchandises on that basis. Powered...
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Zara’s Scours World For Trends, Then Makes Clothes
"I've seen millions of plants, but never one like Zara's," says Jose Luis Nueno, a professor of retailing at IESE, the graduate business school at Spain's University of Navarre. Mr. Nueno carried out a four-year study of sales at Zara. "In terms of technology and industrial production, they are way ahead."
Zara takes only four...
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