The Decline of Shopping Streets and the Birth of the Multichannel Model Once the economy starts to recover and consumers start shopping again, their consumer habits and patterns will be as different as the retail industry itself. Retail will have experienced changes in terms of technology and value propositions and will continue to be...
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The second keynote speaker was Prof. José Luis Nueno, Professor of Marketing at IESE Business School and a well-known consultant in Europe’s food industry. His topic was “Agribusiness: Feeding the 4 Billion Global Converging Middle Class of 2015”. He touched upon a number of issues which he identified as being relevant to the industry:...
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IESE professors took part in the World Business Forum held in New York on October 5 and 6. Prof. José L. Nueno acted as moderator in a session given by Angela Ahrendts, CEO of Burberry, in which she talked about her role in transforming a company that was in crisis but which is...
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(Español) Mr. Nueno advised wholesalers to adapt supply to this new customer profile, providing small-sized packaged products and regularly offering “well-priced goods”. He further encouraged wholesalers to make the most of fish’s well-known health properties to promote sales, and called on them to improve communications with consumers to “hit a number of stereotypes on...
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(Español) About 15 years ago José Luis Nueno, a young Spanish marketing professor and business consultant, was asked to research the men’s affordable fashion market in Spain, with particular reference to a competitor called Inditex.
The secretive Galician company, whose Zara brand was taking the high street by storm, was about to roll out a...
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Najnowsze trendy dotyczące budowania globalnych marek poprzez media, przedstawi gość honorowy Konferencji: Prof. Jose Luis Nueno - wybitna osobowość i autorytet w dziedzinie strategii i marketingu na świecie.
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