Financial Times

Fashion: A better business model

TIX FT

According to Prof Nueno, Zara customers typically visit the shop four or five times more often than clients of a more traditional fashion store. “They sell in small batches and they are producing what they already know will sell,” he adds. This means, crucially, that Inditex has much lower inventories than its rivals, and...
Read More »

Black market cigarette sales jump in Spain

Black market cigarette sales jump in Spain

(Español) “Because of the recession, and falling purchasing power, the problem of black market tobacco seems to be getting worse,” said José Luis Nueno, a professor of marketing at the IESE business school.
Read More »