Posts Tagged ‘ e-commerce ’

Making it through the crisis

El País Eng

(Español) The trend is now spreading to the social networks. A recent survey by marketing firm Social Bakers shows that the main reason consumers give for following brands via social networks, is to take advantage of promotions. "Around 20 percent of Privalia's sales are via Facebook," says José Luis Nueno, a lecturer at the...
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Multichannel Sales, the Future of Retailing

AECOC Libro

Recessionary woes, coupled with the rise of e-commerce, have seen the demise of many traditional businesses, as the growing number of vacant, shuttered shops on the streets of many European cities attests. In Spain, retail sales have dropped by 22 percent over the past four years. Conversely, during the first half of 2012, e-commerce...
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