Estudios

Multichannel Sales, the Future of Retailing

AECOC Libro

Recessionary woes, coupled with the rise of e-commerce, have seen the demise of many traditional businesses, as the growing number of vacant, shuttered shops on the streets of many European cities attests. In Spain, retail sales have dropped by 22 percent over the past four years. Conversely, during the first half of 2012, e-commerce...
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New Consumers – Aging population and inmigration

Our society is changing at a bewildering rate, in terms of composition, behaviour and consumption patterns. In the more developed countries, senior citizens now occupy a significant segment in the population pyramids, as birth rate plummet. In the future, this situation is likely to complicate the sustainability of the current pension system.
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The Age of Cheap

The Age of Cheap

Why customers intend to pay less and less as prices become more important than ever.
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The Harvest of Postponed Spending

Spanish consumers in the year 2000 spent 251,259 million euros, equivalent to 478,042 euros per minute. Given the increase in the last few years, it can be assumed that they are now spending more than half a million euros a minute. These are figures cited by José Luis Nueno and Julián Villanueva, Professors at...
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Managing Internationally: The International Dimensions of the Manager

"In this paper we report on the study undertaken by a multidisciplinary team from IESE on managing internationally. Our starting point is that managing internationally is not confined to multinational companies, large firms, expatriates or headquarter-subsidiary relations. Instead, we submit that the management task in general has become increasingly complex, as managers are forced...
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