According to Prof Nueno, Zara customers typically visit the shop four or five times more often than clients of a more traditional fashion store. “They sell in small batches and they are producing what they already know will sell,” he adds. This means, crucially, that Inditex has much lower inventories than its rivals, and...
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"Ortega has been in the right place several times," says José Luis Nueno of IESE Business School. "When he started out he was competing against small players with poor distribution in a country that was just discovering fashion."
"Other companies copy the fast fashion model but only for 10% or 20% of their operation," says...
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"Inditex's business model has so far proved indestructible," says José Luis Nueno of the IESE business school, and author of one of the many case studies exploring the Galician company's success. He is currently preparing another, attempting to see where Inditex could be in five years' time, when it is expected to be turning...
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STRATEGIE-Le numéro un mondial du textile maintient un fort rythme de croissance, s’internationalisant tout en restant fidèle à ses bases espagnoles. Comment le groupe applique « l’esprit boutique » de Zara à ses autres enseignes. Champagne, petits-fours et concert de rock: ce 14 mars, Zara inaugure son spectaculaire magasin à l’angle de la 5e Avenue...
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Ortega 白手起家，35年后在2010年的福布斯富人排行榜上名列第9位，现年已75岁高龄的他，身体状况依然良好。巴塞罗那纳维拉大学的营销学教授Jose Luis Nueno 认为这是Ortega辞职的最理想时期：“谁都不会希望职位更替是由于管理者突然遭遇疾病或是公司经营不善而不得不采取的措施和决定。”
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Amancio Ortega, the wealthiest man in Spain and perhaps one of the world’s most reclusive moguls, has tiptoed into the spotlight this week by announcing his imminent retirement from the fast-fashion giant Inditex, parent company of the Zara chain, which he founded with a single store 35 years ago. There were no photo...
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Jose Luisa Nueno, profesora marketingu na IESE Business School w Barcelonie, Ortega wybrał dobry moment. Ostatnie lata pokazały, że Inditex dobrze radzi sobie nawet w kryzysie. Sprzedaż w pierwszych trzech kwartałach ubiegłego roku wzrosła o 14 proc., do 8,9 mld euro. Rezygnacja ze stanowiska w przypadku złego stanu zdrowia albo kiepskiej sytuacji firmy byłaby...
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