Posts Tagged ‘ Estrategia ’

Various aspects of are analysed: the increase in the asking price for the shares just prior to the company’s IPO; the threat of disintermediation; the low conversion rate of subscribers into active customers; and the general evolution of its business model (the entrepreneurs are aiming to reduce their dependence on sales of intermediation...
Read More », the Condis supermarket chain’s online store, is already operational in Catalonia. The case analyses the company’s strategy to expand the service to the rest of Spain.   Arasa, Oriol; Nueno Iniesta, José Luis; wrote this case published in IESE Publishing, January 10th, 2001 Go to case
Read More »