![Millennial_bride_portada Millennial_bride_portada](http://www.jlnueno.com/wordpress/wp-content/uploads/Millennial_bride_portada-150x150.png)
Wedding bells are ringing for the digital generation. As Millennials come of age and settle down, the bridal industry must learn to engage with them on their own terms. A study by IESE's José Luis Nueno provides a game plan for marketing to Millennials as they plan their big day, smartphone in hand.
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