Zara: Managing chain of value and driving CSR with consumers

Consumers, in the opinion of Jose Luis Nueno, professor at the Marketing Department of IESE, ask companies to collaborate in the solution of social problems which, they consider, governments can no longer solve and, many of them, do not change their attitude nor their actions in relation to how consumer expect them to.
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Do You Have Too Much IT?

In the late 1990s, companies often bought huge quantities of IT for reasons that had nothing to do with their business models or long-term strategies. In a common scenario, a company saw that its rivals had bought ERP or CRM applications, say, or had signed on to participate in a B2B exchange, and felt...
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Changing population driving discount growth

A study presented at the meeting and compiled by professor José Luis Nueno of the IESE Business School at the University of Navarra, showed that own labels currently account for 27 per cent of all supermarket and hypermarket sales in Spain, and that in 130 different product categories, retailers' own brands already account for...
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