Japan and Asia in the spotlight at Barcelona Bridal Fashion Week 2017


The next edition of Barcelona Bridal Fashion Week will be held on 25-30 April 2017 in Fira de Barcelona’s Gran Via exhibition centre. The report ‘Millennial Brides: Born in the 1980s; getting married today’, commissioned by the trade fair and written by the IESE Business School lecturer Jose Luis Nueno,,
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Spanish retail: Deep cuts in store


Nimbler rivals and low profits plague El Corte Inglés, which is seen as a bellwether of the economy. Professor Nueno is interviewed by The Financial Times on this particular subject.
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Here Comes the Instagram Bride


Wedding bells are ringing for the digital generation. As Millennials come of age and settle down, the bridal industry must learn to engage with them on their own terms. A study by IESE's José Luis Nueno provides a game plan for marketing to Millennials as they plan their big day, smartphone in hand.
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But Don Antoni, who were you?


The Gaudí Exhibition Center is centrally located on Barcelona’s Avinguda de la Catedral. The museum houses a unique collection of pieces, objects and documents by this great universal architect
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Spain’s €1,000-a-month generation, one decade on


“When the concept first appeared, mileuristas aspired to stop being so, but now people have become fatalistic,” says José Luis Nueno of the IESE Business School, adding that Spain has increasingly become a low-cost economy. “There is nothing wrong with low-cost per se: offering somebody something crappy because they are in a transitory situation...
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Branch Cuts Make It Pain to Bank in Rural Spain


José Luis Nueno, a professor at IESE Business School in Barcelona, said the financial crisis in Spain created “a trigger to do the restructuring that should have happened years ago.” But banks need to keep trimming, he said. Spain remains, Mr. Nueno said, “overbranched.”
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Fashion: A better business model


According to Prof Nueno, Zara customers typically visit the shop four or five times more often than clients of a more traditional fashion store. “They sell in small batches and they are producing what they already know will sell,” he adds. This means, crucially, that Inditex has much lower inventories than its rivals, and...
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Minés par la crise, les Espagnols limitent leurs emplettes à l’essentiel


Il faut «une restructuration du commerce de détail», renchérit José Luis Nueno, professeur de direction commerciale à l’IESE Business School, qui estime que, «pendant les années de boom, on a ouvert trop de boutiques»: «l’Espagne est le pays avec le plus de magasins en Europe!» Selon lui, le commerce pourrait légèrement repartir en 2014....
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Soul-Searching in Spanish Fashion After Bangladesh Factory Deaths


Maintaining oversight of the entire production chain often means "having to track down the subcontractor of the subcontractor of the subcontractor," said José Luis Nueno, a marketing professor at Spain's IESE Business School. Mr. Nueno gave Inditex high marks, but added that the task can get complicated when a company is producing the volume...
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Making it through the crisis

El País Eng

(Español) The trend is now spreading to the social networks. A recent survey by marketing firm Social Bakers shows that the main reason consumers give for following brands via social networks, is to take advantage of promotions. "Around 20 percent of Privalia's sales are via Facebook," says José Luis Nueno, a lecturer at the...
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