Japan and Asia in the spotlight at Barcelona Bridal Fashion Week 2017

This year Barcelona Bridal Fashion Week is concentrating its campaign to promote the show and attract buyers in Asia, with a focus on Japan as the gateway to the oriental market.

The show’s commercial power and role as a strategic focus for the sector are two of the main variables that motivate its efforts to attract key buyers, promoters and influencers from the Asian market.
The next edition of Barcelona Bridal Fashion Week will be held on 25-30 April 2017 in Fira de Barcelona’s Gran Via exhibition centre, where 300 wedding and evening wear fashion brands, 65% of them international, will present their new collections for the 2018 season.

This time, the show is expanding its international vision and looking outside Europe, the USA and Latin America to get closer to Asia, a key continent for the bridal industry, and using Japan, as the country boasts all the basic requirements for the promotion of high-end bridal fashion.

Furthermore, the report ‘Millennial Brides: Born in the 1980s; getting married today’, commissioned by the trade fair and written by the IESE Business School lecturer Jose Luis Nueno, also points to Asia as a key market for the sector’s future as it is home to 50% (383 million) of the world’s millennials, i.e. young people of marriageable age, as well as 65% of the world’s wedding.

Published by The Finance Today online on April 21st 2017

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