“When the concept first appeared, mileuristas aspired to stop being so, but now people have become fatalistic,” says José Luis Nueno of the IESE Business School, adding that Spain has increasingly become a low-cost economy. “There is nothing wrong with low-cost per se: offering somebody something crappy because they are in a transitory situation...
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The story of Barcelona fashion designer Andrés Sardà follows the ascendant arc of his city’s fashion industry, from regional producer of utilitarian clothing to international fashion hub. In 1898, his father Baldomero sold church headscarves known as mantillas españolas. After they went out of style, Andrés Sardà launched an underwear company in 1962. The aim...
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