Recessionary woes, coupled with the rise of e-commerce, have seen the demise of many traditional businesses, as the growing number of vacant, shuttered shops on the streets of many European cities attests. In Spain, retail sales have dropped by 22 percent over the past four years. Conversely, during the first half of 2012, e-commerce...
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The Decline of Shopping Streets and the Birth of the Multichannel Model Once the economy starts to recover and consumers start shopping again, their consumer habits and patterns will be as different as the retail industry itself. Retail will have experienced changes in terms of technology and value propositions and will continue to be...
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"If you produce what the street is already wearing, you minimize fashion risk," notes José Luis Nueno, a marketing professor at IESE Business School in Barcelona.
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“The economics of global competition are such that consumer choice is diminishing in many sectors, which is not necessarily a bad thing – there’s little evidence of consumer resistance,” says Professor Nueno. “Recognizing this, Zara pinned its future on being able to supply well-targeted, fast-changing garment collections more efficiently that anyone had done...
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The Fall and Return of Pokémon IESE (España) In 2000, the Pokémon franchise saw its glory begin to fade. Gone was the idea that Pokémon would become a classic toy rivalling the likes of Barbie and Donald Duck. Those responsible for the franchise were forced to rethink their strategy to re-enter the child and...
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Summary A company’s response to the crisis will be defined by whether it has made preparations long before the crisis hits. The first thing firms need to do is assess how prepared they are for the recession. If the company has diligently laid the groundwork and meets the criteria set out by IESE Prof....
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José Luis Nueno The Global Challenge The world has changed: Product supply and demand is globalized and there is no putting the genie back in the bottle. The flow of goods from Asia to the west has created an economic dependency over the past ten years that will be exploited over the next ten....
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Rituals, an innovative concept in the area of home and body cosmetics, was born within the European Home and Personal Care (HPC) division of Unilever. In 2003 the company faced several challenges as it prepared to roll out its brand to other European nations, reconsider its distribution channels or find financial resources or partners...
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The Recorded Music Industry Music has become one of today’s great global industries, generating world retail sales of US$27 billion to $38 billion during the 1990s, by satisfying the diverse music appetites of people around the globe and popularising new artists and music styles. Recorded music in turn belongs to a group of copyright-based...
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