CEIBS

Agribusiness: Feeding the 4 Billion Global Converging Middle Class of 2015

ceibs nueno

The second keynote speaker was Prof. José Luis Nueno, Professor of Marketing at IESE Business School and a well-known consultant in Europe’s food industry. His topic was “Agribusiness: Feeding the 4 Billion Global Converging Middle Class of 2015”. He touched upon a number of issues which he identified as being relevant to the industry:...
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