Posts Tagged ‘ Real Madrid ’

Harvard Business School ziet brood in economisch model Real Madrid

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Ondanks dat het land een van Europa's grootste slachtoffers van de recessie is, kon men tijdens het zomerreces nergens anders in de eurozone tippen aan de kooplust van de Spaanse voetbalclubs. Cristiano Ronaldo, Kaká, Karim Benzema, Xabi Alonso, Zlatan Ibrahimovic... allen verhuisden ze in het tussenseizoen naar Real Madrid of aartsvijand FC Barcelona. Sommigen...
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The drain to Spain

IT IS kick-off time for European soccer. As national league seasons open across a continent that still manages to attract the world’s top talent, eyes are turning to the so-called galácticos– the superstars joining Spain’s La Liga. Spain is posting some of Europe’s worst GDP numbers, yet summer spending on soccer players has been...
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“Die Galaktischen” kämpfen um ihren Ruf

Am Ende mußte gar ein Toter herhalten. In den Tagen nach der schmachvollen 1:6-Niederlage bei Real Saragossa im Hinspiel des Halbfinales um den spanischen Pokal Copa del Rey beschwor Real Madrid in einer beispiellosen PR-Aktion den Geist seines ehemaligen Spielers Juan “Juanito” Gómez. Dieser hatte seinen Verein mehrfach aus einer schier aussichtslosen Lage gerettet....
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Penalties of a superstar strategy

Leslie Crawford Real Madrid overtook Manchester United last year as the world’s biggest football club by revenues. And yet fans of the Spanish club are not celebrating. The business prowess of Florentino Pérez, construction magnate and president of Real Madrid, has not been matched by sporting success on the field. In fact, Real Madrid...
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Real Madrid Needs a New Goal

Real Madrid Needs a New Goal Via cash and glamour, Florentino Pérez made his soccer club a sensation. Now on a losing streak, can it get income kicking again? Over the past two decades, Florentino Pérez has succeeded at transforming ailing Catalan building company ACS into the undisputed leader of Spain’s booming construction industry....
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Real Madrid Club de Fútbol

In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world’s top soccer clubs. In his campaign, Perez had promised to turn around the club’s finances, bring in world-class talent, and expand the club’s brand around the world through multiple channels. As re-election looms four years...
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Real Madrid brings Hollywood touch to sport

"The soccer business maps the movie industry closely," says José Luis Nueno.
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