International Press

Barcelona has transformed itself into a design mecca

IAN MOUNT FT

The story of Barcelona fashion designer Andrés Sardà follows the ascendant arc of his city’s fashion industry, from regional producer of utilitarian clothing to international fashion hub. In 1898, his father Baldomero sold church headscarves known as mantillas españolas. After they went out of style, Andrés Sardà launched an underwear company in 1962. The aim...
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Social commerce strategies

WB

The story Wishbuuk is a Facebook application which was created after Fnac, the French books and music retailer, approached Flash2Flash digital, a marketing agency, for help introducing its brand into social networks. While marketing agencies such as Flash2Flash have helped brands create Facebook fan pages to attract followers, converting these followers into customers has...
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Les secrets de l’incroyable succès de Zara

Les secrets de l’incroyable succès de Zara

STRATEGIE-Le numéro un mondial du textile maintient un fort rythme de croissance, s’internationalisant tout en restant fidèle à ses bases espagnoles. Comment le groupe applique « l’esprit boutique » de Zara à ses autres enseignes.   Champagne, petits-fours et concert de rock: ce 14 mars, Zara inaugure son spectaculaire magasin à l’angle de la 5e Avenue...
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Black market cigarette sales jump in Spain

Black market cigarette sales jump in Spain

(Español) “Because of the recession, and falling purchasing power, the problem of black market tobacco seems to be getting worse,” said José Luis Nueno, a professor of marketing at the IESE business school.
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Case study: AJE – taking on bigger rivals

By José Luis Nueno, Miguel Bazán and Silvia Rodriguez The story. In the 1980s, growing conflicts led mainly by guerrilla movement Sendero Luminoso (Shining Path), forced Eduardo Añaños to flee his family farm in the Peruvian countryside for the small town of Ayacucho. To support his family, Mr Añaños launched the soft drink Kola Real...
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How Zara clothes turned Galicia into retail hotspot

How Zara clothes turned Galicia into retail hotspot

October 31, 2011 SANTIAGO DE COMPOSTELA, Spain – The green, rainy region of Galicia in northwest Spain is best-known as the destination for pilgrims hiking the Camino de Santiago to pay tribute at the remains of apostle Saint James.   Zara store / Photo: Corbis But a different kind of pilgrim also makes the...
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O império da Zara na hora da sucessão

A decisão, histórica, foi conhecida no início de 2011, através da divulgação de um comunicado oficial, onde se anunciava que Pablo Isla, de 47 anos e actual vice-presidente e administrador-delegado, iria sentar-se na cadeira de presidente da Inditex. Tendo entrado para o grupo galego em 2005, Isla é apresentado como um gestor com grande...
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European Consumers Remain Confident Despite Attacks and Looming Downturn

European Consumers Remain Confident Despite Attacks and Looming Downturn

Consumers will ease off spending as the European economy slows in coming months, say economists and retailing executives. Some governments are preparing for it: The French budget, being presented to the National Assembly Tuesday, is expected to contain a stimulus package. And it's still too early to draw definitive conclusions about the long-term effects...
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Loterías looks to share its luck in IPO

Loterías looks to share its luck in IPO

"It is a unique asset because of the cultural tradition it represents for Spaniards,"
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Личный опыт

  «В бизнес-школе IESE преподаватели скорее практики, чем теоретики» Среди профессуры были люди, известные на европейском уровне, например Педро Нуэно (Pedro Nueno), президент крупной предпринимательской ассоциации, или специализирующийся на маркетинге Хосе Луис Нуэно (Jose Luis Nueno), входящий в совет директоров доброй дюжины крупных европейских компаний. Самым же популярным среди студентов преподавателем был Роб Джонсон...
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