International Press

Założyciel Zary odchodzi na emeryturę

Jose Luisa Nueno, profesora marketingu na IESE Business School w Barcelonie, Ortega wybrał dobry moment. Ostatnie lata pokazały, że Inditex dobrze radzi sobie nawet w kryzysie. Sprzedaż w pierwszych trzech kwartałach ubiegłego roku wzrosła o 14 proc., do 8,9 mld euro. Rezygnacja ze stanowiska w przypadku złego stanu zdrowia albo kiepskiej sytuacji firmy byłaby...
Read More »

End of the line for Zara tsar who built a €9bn empire

Amancio Ortega

"The situation is optimal for stepping down," said Jose Luis Nueno, professor of marketing at IESE Business School in Barcelona. "The company has shown its ability to drive under any conditions and Ortega is getting close to 75 but is in good health. It's the right time to tell the market that the company...
Read More »

Football, funding and MBAs By Mark Mulligan

Football, funding and MBAs By Mark Mulligan

  When arch-rivals Real Madrid and Barcelona clashed in their first football fixture of the 2010-11 season, there was more at stake than the top slot in Spain’s premier league. The match, between the world’s two wealthiest clubs with combined revenues last year of more than €800m was played at a sold-out Camp Nou...
Read More »

Red Bull ne more izgubiti!

red bull

- Profesor marketinga na španski poslovni šoli IESE Jose Luis Nueno je za El Pais zatrdil, da je pristop Red Bullovega Dietricha Mateschitza do finala sezone formule 1 zelo prebrisan.
Read More »

Klimathotet har nått modevärlden

  Det här är andra året i rad som Schenker och Svensk Handel anordnar mässan Fashion & Retail. Årets tema var Slow Fashion, hållbar konsumtion och trender som ska gå lite långsammare. Den första delen av dagen gick i självkritikens tecken. Johan Trouvé, operativ chef på Schenker berättade att transportsektorn är den enda bransch...
Read More »

Harvard Business School ziet brood in economisch model Real Madrid

realmadrid2

Ondanks dat het land een van Europa's grootste slachtoffers van de recessie is, kon men tijdens het zomerreces nergens anders in de eurozone tippen aan de kooplust van de Spaanse voetbalclubs. Cristiano Ronaldo, Kaká, Karim Benzema, Xabi Alonso, Zlatan Ibrahimovic... allen verhuisden ze in het tussenseizoen naar Real Madrid of aartsvijand FC Barcelona. Sommigen...
Read More »

The drain to Spain

IT IS kick-off time for European soccer. As national league seasons open across a continent that still manages to attract the world’s top talent, eyes are turning to the so-called galácticos– the superstars joining Spain’s La Liga. Spain is posting some of Europe’s worst GDP numbers, yet summer spending on soccer players has been...
Read More »

The drain to Spain

The drain to Spain

Mr Pérez turned Real Madrid into a global brand earlier this decade. He did it by buying the world’s most popular stars regardless (some said) of talent. Financially, it worked. They sold merchandise. They brought lucrative advertising and television contracts. The emblem was David Beckham, of England. Real Madrid sold staggering quantities of team...
Read More »

Fast Fashion

Zara, Professor Nueno points out, has a big offer in basic goods. These are low price products such as T-shirts and are positioned in the centre of the store. Crucially, although prices are low,margins for these products are high.
Read More »

Why talk about logistics?

It’s not the first thing you would expect a speaker to say at a logistics conference: “Why talk about logistics – logistics is the least important part”. However, when the speaker is Professor Jose Luis Nueno and he is quoting the owners of retail chain Zara, then it has to be worth listening. The event was...
Read More »