![Professor uncovers the detail in retail](http://media.ft.com/cms/fb4c36e6-6ac9-11dd-b613-0000779fd18c.jpg)
(Español) About 15 years ago José Luis Nueno, a young Spanish marketing professor and business consultant, was asked to research the men’s affordable fashion market in Spain, with particular reference to a competitor called Inditex.
The secretive Galician company, whose Zara brand was taking the high street by storm, was about to roll out a...
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