About José Luis Nueno

Professor uncovers the detail in retail

Professor uncovers the detail in retail

(Español) About 15 years ago José Luis Nueno, a young Spanish marketing professor and business consultant, was asked to research the men’s affordable fashion market in Spain, with particular reference to a competitor called Inditex. The secretive Galician company, whose Zara brand was taking the high street by storm, was about to roll out a...
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