Japan and Asia in the spotlight at Barcelona Bridal Fashion Week 2017


The next edition of Barcelona Bridal Fashion Week will be held on 25-30 April 2017 in Fira de Barcelona’s Gran Via exhibition centre. The report ‘Millennial Brides: Born in the 1980s; getting married today’, commissioned by the trade fair and written by the IESE Business School lecturer Jose Luis Nueno,,
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Spanish retail: Deep cuts in store


Nimbler rivals and low profits plague El Corte Inglés, which is seen as a bellwether of the economy. Professor Nueno is interviewed by The Financial Times on this particular subject.
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Here Comes the Instagram Bride


Wedding bells are ringing for the digital generation. As Millennials come of age and settle down, the bridal industry must learn to engage with them on their own terms. A study by IESE's José Luis Nueno provides a game plan for marketing to Millennials as they plan their big day, smartphone in hand.
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But Don Antoni, who were you?


The Gaudí Exhibition Center is centrally located on Barcelona’s Avinguda de la Catedral. The museum houses a unique collection of pieces, objects and documents by this great universal architect
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Interviews with Alex Cruz

Interview to Alex Cruz

Alex Cruz sat down with IESE Prof. José Luis Nueno to discuss the success that has led to his appointment as Chairman and CEO of British Airways (BA).
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Spain’s €1,000-a-month generation, one decade on


“When the concept first appeared, mileuristas aspired to stop being so, but now people have become fatalistic,” says José Luis Nueno of the IESE Business School, adding that Spain has increasingly become a low-cost economy. “There is nothing wrong with low-cost per se: offering somebody something crappy because they are in a transitory situation...
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Branch Cuts Make It Pain to Bank in Rural Spain


José Luis Nueno, a professor at IESE Business School in Barcelona, said the financial crisis in Spain created “a trigger to do the restructuring that should have happened years ago.” But banks need to keep trimming, he said. Spain remains, Mr. Nueno said, “overbranched.”
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Trends for 2015: What Tomorrow Holds

tendencias iese onsight

How will falling oil prices and U.S. growth impact the global economy? What about 1.5 billion new "lower-middle-class consumers" in emerging markets? Speaking from IESE's campuses in New York, Madrid, Munich and Barcelona, professors José Luis Nueno, Marta Elvira, Markus Maedler and Alfredo Pastor discuss what's in store for the global economy in 2015.
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Fashion: A better business model


According to Prof Nueno, Zara customers typically visit the shop four or five times more often than clients of a more traditional fashion store. “They sell in small batches and they are producing what they already know will sell,” he adds. This means, crucially, that Inditex has much lower inventories than its rivals, and...
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Barcelona has transformed itself into a design mecca


The story of Barcelona fashion designer Andrés Sardà follows the ascendant arc of his city’s fashion industry, from regional producer of utilitarian clothing to international fashion hub. In 1898, his father Baldomero sold church headscarves known as mantillas españolas. After they went out of style, Andrés Sardà launched an underwear company in 1962. The aim...
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