Posts Tagged ‘ Fashion ’

Japan and Asia in the spotlight at Barcelona Bridal Fashion Week 2017


The next edition of Barcelona Bridal Fashion Week will be held on 25-30 April 2017 in Fira de Barcelona’s Gran Via exhibition centre. The report ‘Millennial Brides: Born in the 1980s; getting married today’, commissioned by the trade fair and written by the IESE Business School lecturer Jose Luis Nueno,,
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Spanish retail: Deep cuts in store


Nimbler rivals and low profits plague El Corte Inglés, which is seen as a bellwether of the economy. Professor Nueno is interviewed by The Financial Times on this particular subject.
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Here Comes the Instagram Bride


Wedding bells are ringing for the digital generation. As Millennials come of age and settle down, the bridal industry must learn to engage with them on their own terms. A study by IESE's José Luis Nueno provides a game plan for marketing to Millennials as they plan their big day, smartphone in hand.
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How Zara Grew Into the World’s Largest Fashion Retailer

José Luis Nueno NYT

“The United States is a graveyard of European retailers,” says José Luis Nueno, a professor of marketing at I.E.S.E. Business School in Madrid. “Everyone who has gone there has struggled. Laura Ashley has shut down and even Benetton is declining. The U.S. is really complex because it’s about putting stores in shopping malls in...
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Fashion chain Zara helps Inditex lift first quarter profits by 30%

Amancio Ortega, founder of Inditex

"Ortega has been in the right place several times," says José Luis Nueno of IESE Business School. "When he started out he was competing against small players with poor distribution in a country that was just discovering fashion." "Other companies copy the fast fashion model but only for 10% or 20% of their operation," says...
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The man who dresses the world

Ortega El Pais English

"Inditex's business model has so far proved indestructible," says José Luis Nueno of the IESE business school, and author of one of the many case studies exploring the Galician company's success. He is currently preparing another, attempting to see where Inditex could be in five years' time, when it is expected to be turning...
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Putting the fast in fashion

José L. Nueno en su despacho del IESE Business School 05/09/2012

“The economics of global competition are such that consumer choice is diminishing in many sectors, which is not necessarily a bad thing – there’s little evidence of consumer resistance,” says Professor Nueno. “Recognizing this, Zara pinned its future on being able to supply well-targeted, fast-changing garment collections more efficiently that anyone had done...
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Ortega 白手起家,35年后在2010年的福布斯富人排行榜上名列第9位,现年已75岁高龄的他,身体状况依然良好。巴塞罗那纳维拉大学的营销学教授Jose Luis Nueno 认为这是Ortega辞职的最理想时期:“谁都不会希望职位更替是由于管理者突然遭遇疾病或是公司经营不善而不得不采取的措施和决定。”
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Handing over the reins of a €9bn fashion empire

  Amancio Ortega, the wealthiest man in Spain and perhaps one of the world’s most reclusive moguls, has tiptoed into the spotlight this week by announcing his imminent retirement from the fast-fashion giant Inditex, parent company of the Zara chain, which he founded with a single store 35 years ago. There were no photo...
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Założyciel Zary odchodzi na emeryturę

Jose Luisa Nueno, profesora marketingu na IESE Business School w Barcelonie, Ortega wybrał dobry moment. Ostatnie lata pokazały, że Inditex dobrze radzi sobie nawet w kryzysie. Sprzedaż w pierwszych trzech kwartałach ubiegłego roku wzrosła o 14 proc., do 8,9 mld euro. Rezygnacja ze stanowiska w przypadku złego stanu zdrowia albo kiepskiej sytuacji firmy byłaby...
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