Posts Tagged ‘ wedding ’

Japan and Asia in the spotlight at Barcelona Bridal Fashion Week 2017

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The next edition of Barcelona Bridal Fashion Week will be held on 25-30 April 2017 in Fira de Barcelona’s Gran Via exhibition centre. The report ‘Millennial Brides: Born in the 1980s; getting married today’, commissioned by the trade fair and written by the IESE Business School lecturer Jose Luis Nueno,,
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Here Comes the Instagram Bride

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Wedding bells are ringing for the digital generation. As Millennials come of age and settle down, the bridal industry must learn to engage with them on their own terms. A study by IESE's José Luis Nueno provides a game plan for marketing to Millennials as they plan their big day, smartphone in hand.
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