Posts Tagged ‘ Distribución ’

Primark: £10? Ooh that’s Expensive!

On August 5th, 2010, Paul Marchant, the CEO of the UK’s wildly popular discount clothier Primark, announced a new store opening on the poor relation end of London’s Oxford Street. The Primark store on the opposite end, up-scale Marble Arch, had opened in 2007 and, despite concerns about its location among higher end retailers,...
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Zinio: “Byting” into a Paper World (Condensed)

In the late summer of 2006, Raúl Suárez, managing director of Zinio Spain, was talking with Joan Solà, CEO of AccesoGroup, about how they could make Zinio into a profitable and viable business in Spain. As CEO of AccesoGroup (a prominent media intelligence and analysis company within Spain), Solà had signed a franchise deal...
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Innovating in the Food Industry: How and Why?

  On the occasion of the international food and beverage industry fair Alimentaria, held in Barcelona, IESE Professor of Marketing José Luis Nueno presented the paper “¿Sirve para algo innovar en el sector alimentario español?” (“Is there anything to be gained from innovation in the Spanish food industry?”), a comprehensive study of innovation in...
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Mango

Mango, a company now a household name to women in more than 50 countries around the world, traces its roots back to the 1970s, when Isak Andic Ermay, born in Istanbul of Sephardi origins, started selling shirts imported from Turkey in the “Mercadillo de Balmes”, a kind of pocket-size Carnaby Street just off Balmes...
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Inditex S.A.

The case describes the Inditex business model and its key success factors, as well as the challenges facing the group in the future and the opportunities open to other retailers. An analysis is given of alternative growth strategies and the competitors in the market segment. The case provides interesting documentation on the Inditex group....
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