Mango, a company now a household name to women in more than 50 countries around the world, traces its roots back to the 1970s, when Isak Andic Ermay, born in Istanbul of Sephardi origins, started selling shirts imported from Turkey in the “Mercadillo de Balmes”, a kind of pocket-size Carnaby Street just off Balmes Street in Barcelona. Andic’s business flourished, prompting him to create his own clothing label. And so he gradually built up a wholesale business, following his own idea of fashion. Back then Isak Andic could hardly have imagined that by 2001 he and his brother would be at the cutting edge of apparel exports in Spain, heading one of Europe’s most widely imitated fashion chains, and one still full of potential.
Castrillo, Ricardo; Nueno Iniesta, José Luis; wrote this case published in IESE Publishing, November 19th, 2001
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