Nimbler rivals and low profits plague El Corte Inglés, which is seen as a bellwether of the economy. Professor Nueno is interviewed by The Financial Times on this particular subject.
Read More »
Posts Tagged ‘ retail ’
Spanish retail: Deep cuts in store
Fashion: A better business model
According to Prof Nueno, Zara customers typically visit the shop four or five times more often than clients of a more traditional fashion store. “They sell in small batches and they are producing what they already know will sell,” he adds. This means, crucially, that Inditex has much lower inventories than its rivals, and...
Read More »
Barcelona has transformed itself into a design mecca
The story of Barcelona fashion designer Andrés Sardà follows the ascendant arc of his city’s fashion industry, from regional producer of utilitarian clothing to international fashion hub. In 1898, his father Baldomero sold church headscarves known as mantillas españolas. After they went out of style, Andrés Sardà launched an underwear company in 1962. The aim...
Read More »
Soul-Searching in Spanish Fashion After Bangladesh Factory Deaths
Maintaining oversight of the entire production chain often means "having to track down the subcontractor of the subcontractor of the subcontractor," said José Luis Nueno, a marketing professor at Spain's IESE Business School. Mr. Nueno gave Inditex high marks, but added that the task can get complicated when a company is producing the volume...
Read More »
Making it through the crisis
(Español) The trend is now spreading to the social networks. A recent survey by marketing firm Social Bakers shows that the main reason consumers give for following brands via social networks, is to take advantage of promotions. "Around 20 percent of Privalia's sales are via Facebook," says José Luis Nueno, a lecturer at the...
Read More »
Multichannel Sales, the Future of Retailing
Recessionary woes, coupled with the rise of e-commerce, have seen the demise of many traditional businesses, as the growing number of vacant, shuttered shops on the streets of many European cities attests. In Spain, retail sales have dropped by 22 percent over the past four years. Conversely, during the first half of 2012, e-commerce...
Read More »
10TH RETAIL INDUSTRY MEETING
The Decline of Shopping Streets and the Birth of the Multichannel Model Once the economy starts to recover and consumers start shopping again, their consumer habits and patterns will be as different as the retail industry itself. Retail will have experienced changes in terms of technology and value propositions and will continue to be...
Read More »
Mango Mirroring Zara Challenges Europe’s Wealthiest Man: Retail
“We’ll still have to see results,” Nueno said. “Turning around the company in one year is too optimistic.”
Read More »
How Zara Grew Into the World’s Largest Fashion Retailer
“The United States is a graveyard of European retailers,” says José Luis Nueno, a professor of marketing at I.E.S.E. Business School in Madrid. “Everyone who has gone there has struggled. Laura Ashley has shut down and even Benetton is declining. The U.S. is really complex because it’s about putting stores in shopping malls in...
Read More »
Ortega Tops Buffett With Zara Fortune of $53.6 Billion
Ortega keeps inventory low and stock fresh by constantly feeding stores new fashions instead of tying designs solely to seasons. Competitor Hennes & Mauritz AB (HMB) of Sweden, Europe’s No. 2 clothing retailer by revenue, can’t act as quickly because it outsources all of its production, according to a 2003 Harvard Business School study...
Read More »
Magazine Premium created by Themes by bavotasan.com.
