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When sales are doing badly here, they do well somewhere else

Portada Paradigmes 4

Introduction Internationalisation of distribution becomes an important matter in times like the present, characterised by a steep downfall of domestic consumption together with fierce competition. Never before was the sentence more true that says: «When sales are doing badly here, they do well somewhere else». Some years ago, it was enough to have testimonial...
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Innovating in the Food Industry: How and Why?

  On the occasion of the international food and beverage industry fair Alimentaria, held in Barcelona, IESE Professor of Marketing José Luis Nueno presented the paper “¿Sirve para algo innovar en el sector alimentario español?” (“Is there anything to be gained from innovation in the Spanish food industry?”), a comprehensive study of innovation in...
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