The second keynote speaker was Prof. José Luis Nueno, Professor of Marketing at IESE Business School and a well-known consultant in Europe’s food industry. His topic was “Agribusiness: Feeding the 4 Billion Global Converging Middle Class of 2015”. He touched upon a number of issues which he identified as being relevant to the industry:...
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(Español) Mr. Nueno advised wholesalers to adapt supply to this new customer profile, providing small-sized packaged products and regularly offering “well-priced goods”. He further encouraged wholesalers to make the most of fish’s well-known health properties to promote sales, and called on them to improve communications with consumers to “hit a number of stereotypes on...
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Najnowsze trendy dotyczące budowania globalnych marek poprzez media, przedstawi gość honorowy Konferencji: Prof. Jose Luis Nueno - wybitna osobowość i autorytet w dziedzinie strategii i marketingu na świecie.
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