The case describes the Inditex business model and its key success factors, as well as the challenges facing the group in the future and the opportunities open to other retailers. An analysis is given of alternative growth strategies and the competitors in the market segment. The case provides interesting documentation on the Inditex group.
Llano Irusta, Miguel Ángel; Nueno Iniesta, José Luis; wrote this case published in IESE Publishing, September 01st, 1999
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