Comín, Marta; Nueno Iniesta, José Luis IESE (España) In 2008 the Starbucks chain of cafés was having to face an unprecedented crisis. Its accelerated growth was beginning to threaten the company’s sophisticated image. Should they try and check this growth, or on the contrary, should they consider breaking into new sectors of the market?...
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Posts Tagged ‘ Estrategia de crecimiento ’
Starbucks: Addressing the Dangers of Success
Managing Customer Value
For most companies, their clients are their most valuable asset: it is very expensive to capture them, and, if they are retained, they will generate profits for the rest of their relationship with the firm. In this sense, Client Value is a measure which assesses the sum of future discounted benefits of a client,...
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Inditex S.A.
The case describes the Inditex business model and its key success factors, as well as the challenges facing the group in the future and the opportunities open to other retailers. An analysis is given of alternative growth strategies and the competitors in the market segment. The case provides interesting documentation on the Inditex group....
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