Zinio: “Byting” into a Paper World (Condensed)

In the late summer of 2006, Raúl Suárez, managing director of Zinio Spain, was talking with Joan Solà, CEO of AccesoGroup, about how they could make Zinio into a profitable and viable business in Spain. As CEO of AccesoGroup (a prominent media intelligence and analysis company within Spain), Solà had signed a franchise deal with Zinio Systems, Inc. of San Francisco, California in mid-2005 to market Zinio in Spain.


Mitchell, Jordan; Nueno Iniesta, José Luis; Villanueva Galobart, Julián; wrote this article published in IESE Publishing, February 10th 2011

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