Posts Tagged ‘ Competitive Strategy ’

Zinio: “Byting” into a Paper World (Condensed)

Academic Archive , Academic articles , IESE articles

In the late summer of 2006, Raúl Suárez, managing director of Zinio Spain, was talking with Joan Solà, CEO of AccesoGroup, about how they could make Zinio into a profitable and viable business in Spain. As CEO of AccesoGroup (a prominent media intelligence and analysis company within Spain), Solà had signed a franchise deal...
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