In the late summer of 2006, Raúl Suárez, managing director of Zinio Spain, was talking with Joan Solà, CEO of AccesoGroup, about how they could make Zinio into a profitable and viable business in Spain. As CEO of AccesoGroup (a prominent media intelligence and analysis company within Spain), Solà had signed a franchise deal...
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Posts Tagged ‘ Estrategia competitiva ’
Zinio: “Byting” into a Paper World (Condensed)
ZARA: Fast Fashion (Paper or multimedia Case)
Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what’s selling and what’s not and continuously adjusts what it produces and merchandises on that basis. Powered...
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