Ortega Tops Buffett With Zara Fortune of $53.6 Billion

José Luis Nueno Businessweek

Ortega keeps inventory low and stock fresh by constantly feeding stores new fashions instead of tying designs solely to seasons. Competitor Hennes & Mauritz AB (HMB) of Sweden, Europe’s No. 2 clothing retailer by revenue, can’t act as quickly because it outsources all of its production, according to a 2003 Harvard Business School study...
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Clustering for competitive advantage

"If you produce what the street is already wearing, you minimize fashion risk," notes José Luis Nueno, a marketing professor at IESE Business School in Barcelona.
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Fashion chain Zara helps Inditex lift first quarter profits by 30%

Amancio Ortega, founder of Inditex

"Ortega has been in the right place several times," says José Luis Nueno of IESE Business School. "When he started out he was competing against small players with poor distribution in a country that was just discovering fashion." "Other companies copy the fast fashion model but only for 10% or 20% of their operation," says...
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The man who dresses the world

Ortega El Pais English

"Inditex's business model has so far proved indestructible," says José Luis Nueno of the IESE business school, and author of one of the many case studies exploring the Galician company's success. He is currently preparing another, attempting to see where Inditex could be in five years' time, when it is expected to be turning...
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Spain Scraps Siesta As Stores Stay Open To Spur Spending: Retail

spain retail

With some stores getting as much as 50 percent of revenue from foreign tourists, it has become “crucial” for them to be able to stay open for longer and more often, said Jose Luis Nueno, a professor of IESE Business School in Barcelona. “More flexibility will give a real boost to retailers, especially those that...
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Agribusiness: Feeding the 4 Billion Global Converging Middle Class of 2015

ceibs nueno

The second keynote speaker was Prof. José Luis Nueno, Professor of Marketing at IESE Business School and a well-known consultant in Europe’s food industry. His topic was “Agribusiness: Feeding the 4 Billion Global Converging Middle Class of 2015”. He touched upon a number of issues which he identified as being relevant to the industry:...
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Putting the fast in fashion

José L. Nueno en su despacho del IESE Business School 05/09/2012

“The economics of global competition are such that consumer choice is diminishing in many sectors, which is not necessarily a bad thing – there’s little evidence of consumer resistance,” says Professor Nueno. “Recognizing this, Zara pinned its future on being able to supply well-targeted, fast-changing garment collections more efficiently that anyone had done...
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Les secrets de l’incroyable succès de Zara

Les secrets de l’incroyable succès de Zara

STRATEGIE-Le numéro un mondial du textile maintient un fort rythme de croissance, s’internationalisant tout en restant fidèle à ses bases espagnoles. Comment le groupe applique « l’esprit boutique » de Zara à ses autres enseignes.   Champagne, petits-fours et concert de rock: ce 14 mars, Zara inaugure son spectaculaire magasin à l’angle de la 5e Avenue...
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Vueling: Beyond Low Cost

On January 27, 2012, the Spanish airline Spanair announced that it was ceasing operations. A few days later, Ryanair CEO Michael O’Leary opportunistically unveiled the Irish company’s new routes to Spain during a press conference at Bilbao airport. Spanair workers, who organized protests following the airline closure, accused Ryanair of trying to force the...
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Yes, Virginia

Yes, Virginia

“DEAR EDITOR: I am 8 years old. Some of my little friends say there is no Santa Claus. Papa says, ‘If you see it in THE SUN it’s so.   Please tell me the truth; is there a Santa Claus?    VIRGINIA O’HANLON.   115 WEST NINETY-FIFTH STREET.”       “VIRGINIA, your little friends are...
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