(Español) “Because of the recession, and falling purchasing power, the problem of black market tobacco seems to be getting worse,” said José Luis Nueno, a professor of marketing at the IESE business school.
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Japan and Asia in the spotlight at Barcelona Bridal... -
Spanish retail: Deep cuts in store -
Here Comes the Instagram Bride -
But Don Antoni, who were you?
Japan and Asia in the spotlight at Barcelona Bridal...
The next edition of Barcelona Bridal Fashion Week will be held on 25-30 April...
Spanish retail: Deep cuts in store
Nimbler rivals and low profits plague El Corte Inglés, which is seen as a...
Here Comes the Instagram Bride
Wedding bells are ringing for the digital generation. As Millennials come of age and...
But Don Antoni, who were you?
The Gaudí Exhibition Center is centrally located on Barcelona’s Avinguda de la Catedral. The...
Black market cigarette sales jump in Spain
Prof. José L. Nueno acted as moderator in a session given by Angela Ahrendts
IESE professors took part in the World Business Forum held in New York on October 5 and 6. Prof. José L. Nueno acted as moderator in a session given by Angela Ahrendts, CEO of Burberry, in which she talked about her role in transforming a company that was in crisis but which is...
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Zara zooming
Fashion retailer finds secret of success in troubled region of Spain BY SARAH MORRIS, REUTERS NOVEMBER 5, 2011 The green, rainy region of Galicia in northwest Spain is best-known as the destination for pilgrims hiking the Camino de Santiago to pay tribute at the remains of apostle Saint James. But a different kind of pilgrim...
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Case study: AJE – taking on bigger rivals
By José Luis Nueno, Miguel Bazán and Silvia Rodriguez The story. In the 1980s, growing conflicts led mainly by guerrilla movement Sendero Luminoso (Shining Path), forced Eduardo Añaños to flee his family farm in the Peruvian countryside for the small town of Ayacucho. To support his family, Mr Añaños launched the soft drink Kola Real...
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How Zara clothes turned Galicia into retail hotspot
October 31, 2011 SANTIAGO DE COMPOSTELA, Spain – The green, rainy region of Galicia in northwest Spain is best-known as the destination for pilgrims hiking the Camino de Santiago to pay tribute at the remains of apostle Saint James. Zara store / Photo: Corbis But a different kind of pilgrim also makes the...
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O império da Zara na hora da sucessão
A decisão, histórica, foi conhecida no início de 2011, através da divulgação de um comunicado oficial, onde se anunciava que Pablo Isla, de 47 anos e actual vice-presidente e administrador-delegado, iria sentar-se na cadeira de presidente da Inditex. Tendo entrado para o grupo galego em 2005, Isla é apresentado como um gestor com grande...
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Zara: Managing chain of value and driving CSR with consumers
Consumers, in the opinion of Jose Luis Nueno, professor at the Marketing Department of IESE, ask companies to collaborate in the solution of social problems which, they consider, governments can no longer solve and, many of them, do not change their attitude nor their actions in relation to how consumer expect them to.
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European Consumers Remain Confident Despite Attacks and Looming Downturn
Consumers will ease off spending as the European economy slows in coming months, say economists and retailing executives. Some governments are preparing for it: The French budget, being presented to the National Assembly Tuesday, is expected to contain a stimulus package. And it's still too early to draw definitive conclusions about the long-term effects...
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Primark: £10? Ooh that’s Expensive!
On August 5th, 2010, Paul Marchant, the CEO of the UK’s wildly popular discount clothier Primark, announced a new store opening on the poor relation end of London’s Oxford Street. The Primark store on the opposite end, up-scale Marble Arch, had opened in 2007 and, despite concerns about its location among higher end retailers,...
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Личный опыт
«В бизнес-школе IESE преподаватели скорее практики, чем теоретики» Среди профессуры были люди, известные на европейском уровне, например Педро Нуэно (Pedro Nueno), президент крупной предпринимательской ассоциации, или специализирующийся на маркетинге Хосе Луис Нуэно (Jose Luis Nueno), входящий в совет директоров доброй дюжины крупных европейских компаний. Самым же популярным среди студентов преподавателем был Роб Джонсон...
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