Ortega 白手起家，35年后在2010年的福布斯富人排行榜上名列第9位，现年已75岁高龄的他，身体状况依然良好。巴塞罗那纳维拉大学的营销学教授Jose Luis Nueno 认为这是Ortega辞职的最理想时期：“谁都不会希望职位更替是由于管理者突然遭遇疾病或是公司经营不善而不得不采取的措施和决定。”
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Japan and Asia in the spotlight at Barcelona Bridal... -
Spanish retail: Deep cuts in store -
Here Comes the Instagram Bride -
But Don Antoni, who were you?
Japan and Asia in the spotlight at Barcelona Bridal...
The next edition of Barcelona Bridal Fashion Week will be held on 25-30 April...
Spanish retail: Deep cuts in store
Nimbler rivals and low profits plague El Corte Inglés, which is seen as a...
Here Comes the Instagram Bride
Wedding bells are ringing for the digital generation. As Millennials come of age and...
But Don Antoni, who were you?
The Gaudí Exhibition Center is centrally located on Barcelona’s Avinguda de la Catedral. The...
西班牙首富ZARA创始人宣布退休
Teens Today, Young Adults in 2020
The future and sustainability of many companies will depend to a great extent on teenagers¿ behavior and attitudes toward consumption. As such, getting to know this key group now will pay off in the long term when they become young adults. Based on the latest findings of an international study of teenagers across eight...
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Handing over the reins of a €9bn fashion empire
Amancio Ortega, the wealthiest man in Spain and perhaps one of the world’s most reclusive moguls, has tiptoed into the spotlight this week by announcing his imminent retirement from the fast-fashion giant Inditex, parent company of the Zara chain, which he founded with a single store 35 years ago. There were no photo...
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Założyciel Zary odchodzi na emeryturę
Jose Luisa Nueno, profesora marketingu na IESE Business School w Barcelonie, Ortega wybrał dobry moment. Ostatnie lata pokazały, że Inditex dobrze radzi sobie nawet w kryzysie. Sprzedaż w pierwszych trzech kwartałach ubiegłego roku wzrosła o 14 proc., do 8,9 mld euro. Rezygnacja ze stanowiska w przypadku złego stanu zdrowia albo kiepskiej sytuacji firmy byłaby...
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End of the line for Zara tsar who built a €9bn empire
"The situation is optimal for stepping down," said Jose Luis Nueno, professor of marketing at IESE Business School in Barcelona. "The company has shown its ability to drive under any conditions and Ortega is getting close to 75 but is in good health. It's the right time to tell the market that the company...
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Football, funding and MBAs By Mark Mulligan
When arch-rivals Real Madrid and Barcelona clashed in their first football fixture of the 2010-11 season, there was more at stake than the top slot in Spain’s premier league. The match, between the world’s two wealthiest clubs with combined revenues last year of more than €800m was played at a sold-out Camp Nou...
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Red Bull ne more izgubiti!
- Profesor marketinga na španski poslovni šoli IESE Jose Luis Nueno je za El Pais zatrdil, da je pristop Red Bullovega Dietricha Mateschitza do finala sezone formule 1 zelo prebrisan.
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When sales are doing badly here, they do well somewhere else
Introduction Internationalisation of distribution becomes an important matter in times like the present, characterised by a steep downfall of domestic consumption together with fierce competition. Never before was the sentence more true that says: «When sales are doing badly here, they do well somewhere else». Some years ago, it was enough to have testimonial...
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The Fall and Return of Pokémon
The Fall and Return of Pokémon IESE (España) In 2000, the Pokémon franchise saw its glory begin to fade. Gone was the idea that Pokémon would become a classic toy rivalling the likes of Barbie and Donald Duck. Those responsible for the franchise were forced to rethink their strategy to re-enter the child and...
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New Consumers – Aging population and inmigration
Our society is changing at a bewildering rate, in terms of composition, behaviour and consumption patterns. In the more developed countries, senior citizens now occupy a significant segment in the population pyramids, as birth rate plummet. In the future, this situation is likely to complicate the sustainability of the current pension system.
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