The Fall and Return of Pokémon
IESE (España)
In 2000, the Pokémon franchise saw its glory begin to fade. Gone was the idea that Pokémon would become a classic toy rivalling the likes of Barbie and Donald Duck. Those responsible for the franchise were forced to rethink their strategy to re-enter the child and teenager universe.
Sanz, Eulàlia; Nueno Iniesta, José Luis; Valor Sabatier, Josep wrote this case; published in IESE Publishing, May 26th, 2010
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Wowza, problem solved like it never hapepend.