The Fall and Return of Pokémon

The Fall and Return of Pokémon

IESE (España)

In 2000, the Pokémon franchise saw its glory begin to fade. Gone was the idea that Pokémon would become a classic toy rivalling the likes of Barbie and Donald Duck. Those responsible for the franchise were forced to rethink their strategy to re-enter the child and teenager universe.


Sanz, Eulàlia; Nueno Iniesta, José Luis; Valor Sabatier, Josep wrote this case; published in IESE Publishing, May 26th, 2010

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One Response to The Fall and Return of Pokémon

  1. Arjay on 23-11-2011 at 06:53 PM

    Wowza, problem solved like it never hapepend.

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