MADRID At first glance, the glittery 70 blazer on sale at the Zara megastore in central Madrid seems to have little in common with the silk-embroidered T-shirt going for 802 at the uptown Victorio & Lucchino boutique. But the Spanish retailing giant and the exclusive design house do share a mission: They are striving...
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International Press
Spanish fashion fleet hitting rough seas
Spanish fashion fleet hitting rough seas
"The Spanish retailing giant and the exclusive design house do share a mission: They are striving to make Spanish labels a formidable force in the fashion industry, even as better-known companies like Benetton of Italy, the Belgium-based C&A or Marks & Spencer of Britain regroup, retrench and struggle to bolster their brands. Inditex, owner...
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Real Madrid Needs a New Goal
Real Madrid Needs a New Goal Via cash and glamour, Florentino Pérez made his soccer club a sensation. Now on a losing streak, can it get income kicking again? Over the past two decades, Florentino Pérez has succeeded at transforming ailing Catalan building company ACS into the undisputed leader of Spain’s booming construction industry....
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Real Madrid brings Hollywood touch to sport
"The soccer business maps the movie industry closely," says José Luis Nueno.
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Do You Have Too Much IT?
In the late 1990s, companies often bought huge quantities of IT for reasons that had nothing to do with their business models or long-term strategies. In a common scenario, a company saw that its rivals had bought ERP or CRM applications, say, or had signed on to participate in a B2B exchange, and felt...
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Changing population driving discount growth
A study presented at the meeting and compiled by professor José Luis Nueno of the IESE Business School at the University of Navarra, showed that own labels currently account for 27 per cent of all supermarket and hypermarket sales in Spain, and that in 130 different product categories, retailers' own brands already account for...
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Internet Sites Have a Toehold Over U.S. Shops for Climbers
American rock and ice climbers have grappled with limited equipment selection and relatively high prices for years; many take advantage of trips to Europe to stock up on specialized equipment at lower prices. Until the arrival of Internet shopping, the American and European climbing markets remained largely isolated from each other.
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Internet Sites Have a Toehold Over U.S. Shops for Climbers
Carlos Barrabes put his family’s climbing-gear shop on the Internet five years ago, looking for a bigger market than the tiny mountain hamlet of Benasque, Spain (pop. 1,000). But he never thought success in the U.S. market would boomerang. The U.S. accounts for about 25% of Mr. Barrabes’s €8 million ($7.8 million) in annual...
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Zara’s Scours World For Trends, Then Makes Clothes
"I've seen millions of plants, but never one like Zara's," says Jose Luis Nueno, a professor of retailing at IESE, the graduate business school at Spain's University of Navarre. Mr. Nueno carried out a four-year study of sales at Zara. "In terms of technology and industrial production, they are way ahead."
Zara takes only four...
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The Mass Marketing of Luxury
"Four distinct circles of management practice, implemented together, can ensure the success of a luxury brand in the global marketplace."
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