The Mass Marketing of Luxury

Articles » International Press » Business Horizons

José Luis Nueno and John A. Quelch; wrote this article published in Business Horizons, November-December 1998 

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This entry was posted on 21/07/1998 at 01:13 PM and is filed under Business Horizons. You can follow any responses to this entry through the RSS 2.0 feed.

One Response to The Mass Marketing of Luxury

  1. Adit Jha on 28-4-2016 at 12:46 PM

    Best knowladge paper which give me an insight on Luxury study and will help in my research. I also want this paper so i can site this in research

    Reply

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