As the global economic crisis casts a pall over some of Catalonia’s most important industrial sectors, small victories are being celebrated as if they were resounding triumphs. The fact that this year’s Automobile Fair is going ahead as planned in Barcelona is a case in point. After the cancellation last month of next year’s...
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International Press
The Recession: How to Come Out on Top
Companies often slash marketing budgets when a recession hits. In short, the existing literature does not provide much guidance as to whether one should increase or decrease the marketing spend during such downturns.
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Extend your vision
27 February 2009 NICK ALLEN How does top retailer Zara organise its supply chain? What does IT leader Intel really mean by collaboration? And how has Sony Ericsson built a customer-facing supply chain? Ail will be revealed at Extended Supply Chain 2009. The conference – the sixth in the series – has a packed...
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Zara ou le succès de la mode à la demande
Nombreux sont les détaillants américains de prêt-à-porter qui étouffent sous le poids de stocks d'invendus, les clients étant stoppés dans leur élan de consommation. Ce n'est pas le cas du groupe espagnol Inditex, qui est en pleine forme, et dont la marque phare, Zara, a lancé la mode chic à petits prix. Représentant 13,8...
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Zara Thrives by Breaking All the Rules
Many U.S. apparel retailers are choking on slow-moving inventories as consumers hold back on spending. But Spain's Inditex, whose Zara chain pioneered cheap chic, is zipping ahead. The $13.8 billion company, which is closing in on Gap for the title of world's biggest clothing retailer, has nearly quadrupled sales, profits, and locations since 2000....
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Professor uncovers the detail in retail
(Español) About 15 years ago José Luis Nueno, a young Spanish marketing professor and business consultant, was asked to research the men’s affordable fashion market in Spain, with particular reference to a competitor called Inditex.
The secretive Galician company, whose Zara brand was taking the high street by storm, was about to roll out a...
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Success for the X General Assembly and the I Professional “5 a day” Congress
Over a hundred members came together for the annual “5 a day” event which was held on 7th May in the Management Centre of Mercamadrid. This year, for the first time, the Association’s X General Assembly was followed directly by the First Professional Congress as well as the presentation of the “5 a day”...
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Zara, l’entreprenant ambassadeur de l’Espagne
« Au moment d''affronter le marché global et l''ouverture notamment de la Chine, Inditex a fait le choix de maintenir son système d''intégration verticale maximale, alors que tous les concurrents misent sur la délocalisation » , souligne José Luis Nueno, professeur de marketing à l''IESE, co-auteur de Zara : Fast Fashion.
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“Die Galaktischen” kämpfen um ihren Ruf
Am Ende mußte gar ein Toter herhalten. In den Tagen nach der schmachvollen 1:6-Niederlage bei Real Saragossa im Hinspiel des Halbfinales um den spanischen Pokal Copa del Rey beschwor Real Madrid in einer beispiellosen PR-Aktion den Geist seines ehemaligen Spielers Juan “Juanito” Gómez. Dieser hatte seinen Verein mehrfach aus einer schier aussichtslosen Lage gerettet....
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Penalties of a superstar strategy
Leslie Crawford Real Madrid overtook Manchester United last year as the world’s biggest football club by revenues. And yet fans of the Spanish club are not celebrating. The business prowess of Florentino Pérez, construction magnate and president of Real Madrid, has not been matched by sporting success on the field. In fact, Real Madrid...
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