Articles

European Consumers Remain Confident Despite Attacks and Looming Downturn

European Consumers Remain Confident Despite Attacks and Looming Downturn

Consumers will ease off spending as the European economy slows in coming months, say economists and retailing executives. Some governments are preparing for it: The French budget, being presented to the National Assembly Tuesday, is expected to contain a stimulus package. And it's still too early to draw definitive conclusions about the long-term effects...
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Личный опыт

  «В бизнес-школе IESE преподаватели скорее практики, чем теоретики» Среди профессуры были люди, известные на европейском уровне, например Педро Нуэно (Pedro Nueno), президент крупной предпринимательской ассоциации, или специализирующийся на маркетинге Хосе Луис Нуэно (Jose Luis Nueno), входящий в совет директоров доброй дюжины крупных европейских компаний. Самым же популярным среди студентов преподавателем был Роб Джонсон...
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Teens Today, Young Adults in 2020

Teens Today

The future and sustainability of many companies will depend to a great extent on teenagers¿ behavior and attitudes toward consumption. As such, getting to know this key group now will pay off in the long term when they become young adults. Based on the latest findings of an international study of teenagers across eight...
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Handing over the reins of a €9bn fashion empire

  Amancio Ortega, the wealthiest man in Spain and perhaps one of the world’s most reclusive moguls, has tiptoed into the spotlight this week by announcing his imminent retirement from the fast-fashion giant Inditex, parent company of the Zara chain, which he founded with a single store 35 years ago. There were no photo...
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Założyciel Zary odchodzi na emeryturę

Jose Luisa Nueno, profesora marketingu na IESE Business School w Barcelonie, Ortega wybrał dobry moment. Ostatnie lata pokazały, że Inditex dobrze radzi sobie nawet w kryzysie. Sprzedaż w pierwszych trzech kwartałach ubiegłego roku wzrosła o 14 proc., do 8,9 mld euro. Rezygnacja ze stanowiska w przypadku złego stanu zdrowia albo kiepskiej sytuacji firmy byłaby...
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End of the line for Zara tsar who built a €9bn empire

Amancio Ortega

"The situation is optimal for stepping down," said Jose Luis Nueno, professor of marketing at IESE Business School in Barcelona. "The company has shown its ability to drive under any conditions and Ortega is getting close to 75 but is in good health. It's the right time to tell the market that the company...
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Football, funding and MBAs By Mark Mulligan

Football, funding and MBAs By Mark Mulligan

  When arch-rivals Real Madrid and Barcelona clashed in their first football fixture of the 2010-11 season, there was more at stake than the top slot in Spain’s premier league. The match, between the world’s two wealthiest clubs with combined revenues last year of more than €800m was played at a sold-out Camp Nou...
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Red Bull ne more izgubiti!

red bull

- Profesor marketinga na španski poslovni šoli IESE Jose Luis Nueno je za El Pais zatrdil, da je pristop Red Bullovega Dietricha Mateschitza do finala sezone formule 1 zelo prebrisan.
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Klimathotet har nått modevärlden

  Det här är andra året i rad som Schenker och Svensk Handel anordnar mässan Fashion & Retail. Årets tema var Slow Fashion, hållbar konsumtion och trender som ska gå lite långsammare. Den första delen av dagen gick i självkritikens tecken. Johan Trouvé, operativ chef på Schenker berättade att transportsektorn är den enda bransch...
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Sport Sponsors’ Wallets Snap Shut in Downturn

Executive Summary In recent years, sports sponsorship was perceived to be imune to volatility. However, the latest data from Infoadex on advertising in Spain shows that sports sponsorship slumped by 27 percent in 2008 compared to 2007. IESE Prof. José L. Nueno and Javier Mancebo, director of Havas, examine the factors that explain this...
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