Various aspects of lastminute.com are analysed: the increase in the asking price for the shares just prior to the company’s IPO; the threat of disintermediation; the low conversion rate of subscribers into active customers; and the general evolution of its business model (the entrepreneurs are aiming to reduce their dependence on sales of intermediation services and increase their sales of high value added services).
Lastminute.com (A)
Bertini, Marco; Nueno Iniesta, José Luis; wrote this case published in IESE Publishing, February 07th, 2001
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Lastminute.com (B)
Golobardes, Gemma; Bertini, Marco; Nueno Iniesta, José Luis; wrote this case published in IESE Publishing, February 08th, 2001
The activities of lastminute.com following its IPO are described here
Lastminute.com (C)
One of the biggest challenges facing the company is how to maintain and develop its relationships with suppliers. This case offers a discussion of the advantages and disadvantages of implementing a plan to integrate the suppliers into lastminute.com’s technology platform, thus creating switching costs and securing a permanent source of inventory.
Golobardes, Gemma; Bertini, Marco; Nueno Iniesta, José Luis; wrote this case published in IESE Publishing, February 08th, 2001
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