José L. Nueno and John A. Quelch; wrote this article published in IESE Insight, February 1992
Go to publication: http://www.ieseinsight.com/fichaMaterial.aspx?pk=4846&idi=1&origen=1&ar=12&buscador=2&keywords=&autores=Quelch%2C+John+A.&titulo=&referencia=&fPublicacionMesInf=&fPublicacionAnyoInf=&fPublicacionMesSup=&fPublicacionAnyoSup=&idiomaB=&idiomaBT=&area=&tipo=&tipoT=&publicadoPor=&catedra=&idioma=1
Tags: Estrategia comercial
This entry was posted on 01/01/1992 at 12:13 PM and is filed under Academic Archive, Academic articles, IESE articles. You can follow any responses to this entry through the RSS 2.0 feed.
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