José Luis Nueno and John A. Quelch; wrote this article published in Business Horizons, November-December 1998
Download PDF of article: Mass Marketing of Luxury.pdf
José Luis Nueno and John A. Quelch; wrote this article published in Business Horizons, November-December 1998
Download PDF of article: Mass Marketing of Luxury.pdf
Best knowladge paper which give me an insight on Luxury study and will help in my research. I also want this paper so i can site this in research