Big Brother: Endemol’s Big Hit

This case describes the history of the Big Brother television show format, thought up by Endemol, which represent the global launchof the “reality show” concept. Following years of extraordinary success, Endemol and its Spanish subsidiary Zeppelín are thinking about how to vary the format to recover audience viewing levels.


Fillat D.; Nueno Iniesta, José Luis; Valor Sabatier, Josep wrote this case, published in IESE Publishing, March 10th, 2006

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