IT IS kick-off time for European soccer. As national league seasons open across a continent that still manages to attract the world’s top talent, eyes are turning to the so-called galácticos– the superstars joining Spain’s La Liga. Spain is posting some of Europe’s worst GDP numbers, yet summer spending on soccer players has been...
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The drain to Spain
The Anatomy of Diffusion
This note introduces the theory of innovation diffusion, using the a range of diffusion curves to illustrate the dynamics. The case explains how these forms (and consequently the speed of diffusion) depend on factors related to the products (relative advantage, compatibility, complexity, ease of trying out the product, observability and risk) and on word...
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