The future and sustainability of many companies will depend to a great extent on teenagers¿ behavior and attitudes toward consumption. As such, getting to know this key group now will pay off in the long term when they become young adults. Based on the latest findings of an international study of teenagers across eight...
Read More »
A study presented at the meeting and compiled by professor José Luis Nueno of the IESE Business School at the University of Navarra, showed that own labels currently account for 27 per cent of all supermarket and hypermarket sales in Spain, and that in 130 different product categories, retailers' own brands already account for...
Read More »
