Posts Tagged ‘ Jose Luis Nueno ’

Case study: AJE – taking on bigger rivals

By José Luis Nueno, Miguel Bazán and Silvia Rodriguez The story. In the 1980s, growing conflicts led mainly by guerrilla movement Sendero Luminoso (Shining Path), forced Eduardo Añaños to flee his family farm in the Peruvian countryside for the small town of Ayacucho. To support his family, Mr Añaños launched the soft drink Kola Real...
Read More »