A quarter of Interbrand’s top 100 global brands for 2012 were tech-related — a testament to the growing value of the digital revolution. As this ranking indicates, the leading brands of tomorrow will likely emerge from new sectors, rather than tweaks to existing ones, say IESE’s J.L. Nueno and Gloria Andreu. In their paper,...
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Posts Tagged ‘ multichannel ’
The Makings of a Relevant Brand
Multichannel Sales, the Future of Retailing
Recessionary woes, coupled with the rise of e-commerce, have seen the demise of many traditional businesses, as the growing number of vacant, shuttered shops on the streets of many European cities attests. In Spain, retail sales have dropped by 22 percent over the past four years. Conversely, during the first half of 2012, e-commerce...
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