Posts Tagged ‘ privalia ’

Making it through the crisis

El País Eng

(Español) The trend is now spreading to the social networks. A recent survey by marketing firm Social Bakers shows that the main reason consumers give for following brands via social networks, is to take advantage of promotions. "Around 20 percent of Privalia's sales are via Facebook," says José Luis Nueno, a lecturer at the...
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When sales are doing badly here, they do well somewhere else

Portada Paradigmes 4

Introduction Internationalisation of distribution becomes an important matter in times like the present, characterised by a steep downfall of domestic consumption together with fierce competition. Never before was the sentence more true that says: «When sales are doing badly here, they do well somewhere else». Some years ago, it was enough to have testimonial...
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