"The situation is optimal for stepping down," said Jose Luis Nueno, professor of marketing at IESE Business School in Barcelona. "The company has shown its ability to drive under any conditions and Ortega is getting close to 75 but is in good health. It's the right time to tell the market that the company...
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Zara, Professor Nueno points out, has a big offer in basic goods. These are low price products such as T-shirts and are positioned in the centre of the store. Crucially, although prices are low,margins for these products are high.
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It’s not the first thing you would expect a speaker to say at a logistics conference: “Why talk about logistics – logistics is the least important part”.
However, when the speaker is Professor Jose Luis Nueno and he is quoting the owners of retail chain Zara, then it has to be worth listening.
The event was...
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José Luis Nueno The Global Challenge The world has changed: Product supply and demand is globalized and there is no putting the genie back in the bottle. The flow of goods from Asia to the west has created an economic dependency over the past ten years that will be exploited over the next ten....
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Nombreux sont les détaillants américains de prêt-à-porter qui étouffent sous le poids de stocks d'invendus, les clients étant stoppés dans leur élan de consommation. Ce n'est pas le cas du groupe espagnol Inditex, qui est en pleine forme, et dont la marque phare, Zara, a lancé la mode chic à petits prix. Représentant 13,8...
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Many U.S. apparel retailers are choking on slow-moving inventories as consumers hold back on spending. But Spain's Inditex, whose Zara chain pioneered cheap chic, is zipping ahead. The $13.8 billion company, which is closing in on Gap for the title of world's biggest clothing retailer, has nearly quadrupled sales, profits, and locations since 2000....
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« Au moment d''affronter le marché global et l''ouverture notamment de la Chine, Inditex a fait le choix de maintenir son système d''intégration verticale maximale, alors que tous les concurrents misent sur la délocalisation » , souligne José Luis Nueno, professeur de marketing à l''IESE, co-auteur de Zara : Fast Fashion.
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MADRID At first glance, the glittery 70 blazer on sale at the Zara megastore in central Madrid seems to have little in common with the silk-embroidered T-shirt going for 802 at the uptown Victorio & Lucchino boutique. But the Spanish retailing giant and the exclusive design house do share a mission: They are striving...
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"The Spanish retailing giant and the exclusive design house do share a mission: They are striving to make Spanish labels a formidable force in the fashion industry, even as better-known companies like Benetton of Italy, the Belgium-based C&A or Marks & Spencer of Britain regroup, retrench and struggle to bolster their brands. Inditex, owner...
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Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what’s selling and what’s not and continuously adjusts what it produces and merchandises on that basis. Powered...
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